We should be hearing "Our new mission is to help advertisers grow again. We will work to make our clients successful. Success will enhance our fees and re-establish long-term relationships."
Michael Farmer has always spoken truth to power. In this important message to agency holding company leaders, especially those just taking charge of their future, he shares valuable advice. Sadly, it's proving to be advice that will go unheeded. I'm joining Michael in his mission and share his belief in the value, purpose, and priority of advertising not just as a business, but as a pillar of economic and cultural health. Kudos, Michael. https://themyersreport.substack.com/p/collapse-of-the-legacy-holding-company
Michael Farmer has always spoken truth to power. In this important message to agency holding company leaders, especially those just taking charge of their future, he shares valuable advice. Sadly, it's proving to be advice that will go unheeded. I'm joining Michael in his mission and share his belief in the value, purpose, and priority of advertising not just as a business, but as a pillar of economic and cultural health. Kudos, Michael. https://themyersreport.substack.com/p/collapse-of-the-legacy-holding-company
Jack, I’ve only been following your footsteps!
Interesting point.
The industry seems busy reinventing the agency - while the bigger problem might be that the client growth system itself is broken.