Dan, there is much I don’t understand about C-Suite behavior, and that includes Procurement. Why do leaders pursue cost reduction strategies as their number 1 response to other, more serious problems?
Is it deliberate? Or does it stem from laziness, a lack of courage or a lack of imagination?
Whatever the case, the tendency to address long-term problems with short-term solutions is killing the industry. I fear that you are right.
The media advertising business has been led by an extraction-based economic model -- extracting the maximum value for the minimal investment, adding no value to the ecosystem. Ultimately the model will drain the most valuable supply leaving only the drudge and slime. Michael Farmer's insights have always been both prescient and hopeful, but the time for the industry to pay attention and upgrade the models is now --- or never! @michaelfarmer
Agree with everything you outline, but do you honestly think that Procurement will ever take your suggestions? I don't.
Dan, there is much I don’t understand about C-Suite behavior, and that includes Procurement. Why do leaders pursue cost reduction strategies as their number 1 response to other, more serious problems?
Is it deliberate? Or does it stem from laziness, a lack of courage or a lack of imagination?
Whatever the case, the tendency to address long-term problems with short-term solutions is killing the industry. I fear that you are right.
The media advertising business has been led by an extraction-based economic model -- extracting the maximum value for the minimal investment, adding no value to the ecosystem. Ultimately the model will drain the most valuable supply leaving only the drudge and slime. Michael Farmer's insights have always been both prescient and hopeful, but the time for the industry to pay attention and upgrade the models is now --- or never! @michaelfarmer