Phase I -- 1980s to 2005 -- acquire and squeeze; Phase II -- 2005 to 2022 -- pitch holding company relationships; Phase III -- 2023 to 2028 -- proactively transform agency operations and pricing
Excellent viewpoint! 🧐Thank you for sharing Michael Farmer! 👏🏻
Phases II and III will be simultaneous for the next 3-4 years, and the pace of the need for painful transformation shall intensify depending on AI's actual industry application. AI is bigger than we may think, still. If some of my former (and admired) London colleagues spoke about FB and G as they had eaten their/our lunch around 2015 already, now you need to calculate in Salesforce, MSFT, AMZN or ADOBE, to name a few. Additionally, the best and the bravest leadership people who wanted to leave or should have been ousted for any corporate politics/restructuring reason left already. Now I wonder who is meant to hold the torch and lead through these unique, once in a life time challenge for regions, inherently not growing like Europe, and local marketplaces on board -1 & -2 level for those companies.
Excellent viewpoint! 🧐Thank you for sharing Michael Farmer! 👏🏻
Phases II and III will be simultaneous for the next 3-4 years, and the pace of the need for painful transformation shall intensify depending on AI's actual industry application. AI is bigger than we may think, still. If some of my former (and admired) London colleagues spoke about FB and G as they had eaten their/our lunch around 2015 already, now you need to calculate in Salesforce, MSFT, AMZN or ADOBE, to name a few. Additionally, the best and the bravest leadership people who wanted to leave or should have been ousted for any corporate politics/restructuring reason left already. Now I wonder who is meant to hold the torch and lead through these unique, once in a life time challenge for regions, inherently not growing like Europe, and local marketplaces on board -1 & -2 level for those companies.