Does personalized targeting / programmatic advertising really work? Legacy brand growth significantly slowed when the industry shifted from traditional to digital/social advertising fifteen years ago.
Many years ago I was associated with direct advertising industry in a sales/marketing position. The market research pointed out the need to use a holistic approach to advertise with the primary broadcast and use of other tactics. However , they were all orchestrated to work throughout the consumer buying cycle. The process captured any amplification created to foster increased response and managed cognitive dissonance. This method when done correctly experienced a sizable response/purchase rate .
Many years ago I was associated with direct advertising industry in a sales/marketing position. The market research pointed out the need to use a holistic approach to advertise with the primary broadcast and use of other tactics. However , they were all orchestrated to work throughout the consumer buying cycle. The process captured any amplification created to foster increased response and managed cognitive dissonance. This method when done correctly experienced a sizable response/purchase rate .