CMOs Who Seek Higher Sales Growth Have Three Strategic Options (after abandoning "business as usual" marketing approaches)
michaelfarmer.substack.com
Neither holding company relationships nor frequent agency reviews nor omnichannel scopes of work have delivered improved sales performance over the past 15 years. What needs to be done?
CMOs Who Seek Higher Sales Growth Have Three Strategic Options (after abandoning "business as usual" marketing approaches)
CMOs Who Seek Higher Sales Growth Have Three…
CMOs Who Seek Higher Sales Growth Have Three Strategic Options (after abandoning "business as usual" marketing approaches)
Neither holding company relationships nor frequent agency reviews nor omnichannel scopes of work have delivered improved sales performance over the past 15 years. What needs to be done?