Increased complexity has become the new standard in marketing. Increased complexity has been created in an attempt by marketing "to do more" to drive brand growth. The strategy is not working.
On point as always Michael. Great insights, sensible and pragmatic commentary and a recipe for reconstructing the agency/client conversation in complicated times.
On point as always Michael. Great insights, sensible and pragmatic commentary and a recipe for reconstructing the agency/client conversation in complicated times.