The advertising industry's Golden Age had prestige, success, profitability, and belief in the inherent value of creativity. There was magic in creativity. It was the only thing that mattered.
Great stuff! So many young folks at agencies don’t know what it was like to “own” a client for some time — to do great work and see the brand flourish — and then, sometime in the future, to see it all go away for all kinds of weird reasons.
A comprehensive history! This is good stuff.
Thank you, Olivia. Yes, the dots can be connected once the history is known! There's more to the story than "evil procurement."
Tom,
Great stuff! So many young folks at agencies don’t know what it was like to “own” a client for some time — to do great work and see the brand flourish — and then, sometime in the future, to see it all go away for all kinds of weird reasons.
Keep on story-telling!
Michael