The enduring strength of the industry's creative culture is a formidable barrier, standing in the way of C-Suite executives who know that major changes are required.
AI can help stem the greedy tide of declining profits and high workloads.
But repairing short client relationships will take a level of character and respect ... Requiring equal amounts of therapy and revamping of business models.
Farmer's utopian aspirations are wonderful... But can you really imagine shifting agency culture towards valuing employee satisfaction and improved performance over solely winning new clients?
I can... but only in a fraction of the agencies I've met.
Maybe that's it- fractional everything... The ultimate Hollywood model. Clients have needs and we get managed by a blockchain based AI driven portal of productivity.
Remember, you will not be replaced by the robots you will be replaced by your competitors that know how to dance with them.
This transformation involves measuring workloads for fee-setting, avoiding downsizings, and working in partnership with clients for mutual success.
So we have to retrain clients and agency leaders.... Hmmm.
We have a choice...
Let AI replace most of us...
Or harness it and do what Farmer says!
AI can help stem the greedy tide of declining profits and high workloads.
But repairing short client relationships will take a level of character and respect ... Requiring equal amounts of therapy and revamping of business models.
Farmer's utopian aspirations are wonderful... But can you really imagine shifting agency culture towards valuing employee satisfaction and improved performance over solely winning new clients?
I can... but only in a fraction of the agencies I've met.
Maybe that's it- fractional everything... The ultimate Hollywood model. Clients have needs and we get managed by a blockchain based AI driven portal of productivity.
Remember, you will not be replaced by the robots you will be replaced by your competitors that know how to dance with them.
This transformation involves measuring workloads for fee-setting, avoiding downsizings, and working in partnership with clients for mutual success.
So we have to retrain clients and agency leaders.... Hmmm.