So why are cost reductions the go-to strategies for holding companies, who must surely know better? Downsizings stress and liquidate talent; they do nothing to improve the quality of agency services.
Excellent précis of an ever deepening issue Michael. A benchmark formula for a body of work is the way forward, too long agencies have been shooting from the hip in the first-place over fees or else get out-negotiated by the client. Adland is awash with poor pitchers and even less capable negotiators. Remember, anyone over 45 has been pushed out so they’re sending fresh-faced grads in to negotiate with battle-bruised titans of industry and these agency kids have no credible references to help justify the fees. ScopeMetrics sounds like a great tool to flip the conversation and give some spinal cord to the negotiation, nice.👌
Great article! Although there is a facing threat of Ai as indicated, I think there is a way to get your recommendation moving. It could start by using an Ai platform (non-bias) to begin assisting at solving the puzzle for the betterment of the client/agency partnership.
Excellent précis of an ever deepening issue Michael. A benchmark formula for a body of work is the way forward, too long agencies have been shooting from the hip in the first-place over fees or else get out-negotiated by the client. Adland is awash with poor pitchers and even less capable negotiators. Remember, anyone over 45 has been pushed out so they’re sending fresh-faced grads in to negotiate with battle-bruised titans of industry and these agency kids have no credible references to help justify the fees. ScopeMetrics sounds like a great tool to flip the conversation and give some spinal cord to the negotiation, nice.👌
Great article! Although there is a facing threat of Ai as indicated, I think there is a way to get your recommendation moving. It could start by using an Ai platform (non-bias) to begin assisting at solving the puzzle for the betterment of the client/agency partnership.
This was excellent, thank you.