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I also agree with both of you. However, it's hard to imagine that Publicis, along with other groups, is investing heavily in AI development only to offer it 'for free'—meaning, essentially charging clients the usual rate for man-hours. Or are they? There must be a strategy for recouping this investment, whether through higher hourly rates or, preferably, a more innovative pricing model. The latter would undoubtedly be a much better solution.

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The uncertainty about whether AI will create or disrupt more jobs is valid. But here's why I'm an ardent supporter of AI: It transforms ideas into reality, making innovation more accessible than ever.

Sure, AI isn't perfect – yet. Every day, it evolves, getting closer to a point where distinguishing it from human intelligence might be challenging. The rapid advancements in AI are not just about replicating human tasks. They're about augmenting our capabilities, allowing us to achieve more with less.

This is where the real game-changer lies: the elevation of creativity. AI levels the functional playing field, but it’s the originality of ideas that will stand out. Creative minds become the driving force, their ideas more pivotal than ever. This isn't just about replacing jobs; it's about enhancing human ingenuity, making every brainstorm, every creative spark, more potent.

In essence, AI isn't just a tool for execution; it's a catalyst for creative revolution.

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