As former head of global Marketing Sourcing in the petroleum industry, one of the key challenges was to assure that our Marketers had access to top quality agency talent while meeting Sourcing organization expectations of finding efficiencies every year. It was a constant challenge to educate management and made use of every ounce of credibility I possessed to avoid the outcomes that Mr. Farmer warns about in his writings and presentations. Kudos on warning about the impacts that AI may have on these dynamics.
As former head of global Marketing Sourcing in the petroleum industry, one of the key challenges was to assure that our Marketers had access to top quality agency talent while meeting Sourcing organization expectations of finding efficiencies every year. It was a constant challenge to educate management and made use of every ounce of credibility I possessed to avoid the outcomes that Mr. Farmer warns about in his writings and presentations. Kudos on warning about the impacts that AI may have on these dynamics.