Sitemap - 2024 - C-Suite Blues
Creative Agencies Are Not the Only Ones Hoping to Hit $180 per Hour in Average Man-Hour Billing
Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis (Corrected)
Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis
Taming the Matrix Organization -- to Overcome Inertia and Implement Change
Change the Way Ad Agencies are Paid: Measure Scopes of Work, and Stop Guessing at Man-Hours
Is Wall Street Inhibiting Madison Avenue's Transformation?
Making Sense of Advertiser Growth: Henry Innis, CEO of Mutinex
Why Ad Agencies Must Be Run to Achieve Business Success -- and why I write about agency shortcomings
Can Marketing Drive Revenue Growth Again?
The "Who Cares?" Movement Deplores The Industry's Crappy Advertising
Madison Avenue's Open Rebellion: The "Who Cares" Movement Challenges Industry Practices
Is ChatGPT More Perceptive than C-Suite Executives?
What We Have Lost: Mutual Loyalty between Employers and Employees
Has There Been a Decline in Creative Quality from Digital and Social Media?
Madison Avenue Reaches a Tipping Point
Madison Avenue Needs a New Business Model. The Need is Urgent.
Madison Avenue Needs a Moneyball Transformation
Accelerating Risks for Madison Avenue
The Overwhelming Complexity of Digital / Social Marketing Creates Problems of its Own
Madison Avenue's Urgent Need: AI Risk / Opportunity Assessments
Hey, Madison Avenue: Buckle your Seatbelts! -- you could have a bumpy ride in 2024