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Logic and Data Do Not Convince C-Suite Executives: Transformational Change Remains Difficult for Madison Avenue
The enduring strength of the industry's creative culture is a formidable barrier, standing in the way of C-Suite executives who know that major changes…
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Michael Farmer
1
Transforming the Effectiveness of Madison Avenue’s Scope of Work Management -- to Drive Improved Performance
Ten Problems and Ten Corrective Steps
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Michael Farmer
Accelerating Risks for Madison Avenue
The predictability and reliability of client fees has been declining for decades – it is much harder for Madison Avenue to achieve targeted growth…
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Michael Farmer

February 2024

Revisiting the Lessons from "The Innovator's Dilemma" (1997): Companies Facing Disruption Must Disrupt Themselves
CEOs of holding companies and ad agencies must transform themselves -- and suspend the notion that "making ever-growing numbers" is the criterion by…
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Michael Farmer
The Overwhelming Complexity of Digital / Social Marketing Creates Problems of its Own
Scope of work focus is now needed to simplify decision-making and improve the quality of marketing decisions
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Michael Farmer
1

January 2024

Madison Avenue's Urgent Need: AI Risk / Opportunity Assessments
AI is a two-headed Janus -- one face looking to the future and the other at the past. The AI future is positive, but what about associated jobs and…
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Michael Farmer
3
CMOs Who Seek Higher Sales Growth Have Three Strategic Options (after abandoning "business as usual" marketing approaches)
Neither holding company relationships nor frequent agency reviews nor omnichannel scopes of work have delivered improved sales performance over the past…
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Michael Farmer
Hey, Madison Avenue: Buckle your Seatbelts! -- you could have a bumpy ride in 2024
Your growing digital and social Scopes of Work have generated decades of fees -- but failed to deliver reliable growth for your clients. AI will…
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Michael Farmer
2

December 2023

GALE, the Business Agency, Reveals its Successful Growth Strategy
GALE's 80% average annual growth rate catches the advertising industry's attention: an interview with Brad Simms, President and CEO.
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Michael Farmer

November 2023

September 2023

Are Holding Companies Ready for a Phase III Strategy?
Phase I -- 1980s to 2005 -- acquire and squeeze; Phase II -- 2005 to 2022 -- pitch holding company relationships; Phase III -- 2023 to 2028 …
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Michael Farmer
1

August 2023

CEOs, Shareholder Value and the Decline of Marketing Risk-Taking
Has the pursuit of growing share prices and high C-Suite compensation turned Marketing into a cost-reduction target?
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Michael Farmer
© 2024 Michael Farmer
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